Fashion Events

After pinpointing  the company I wanted to create either a event or a lookbook for. Initially I was interested in creating an event for Rat & Boa as they currently only supply online. The first idea I had was creating a pop event to launch the brand, for their customers to really experience the brand. I decided to research current events that have already happen.

On July 13th, 2013 Alexander Wang created a top secret event. Advertised as a one-time-only event, fans were invited to an undisclosed event in a warehouse. The eager fans were ushered into a empty room with a large screen, where Alexander came on the screen explaining about the pieces that would be displayed in the event. He then goes on to explain that everything in the event is entirely free for them to  take as much as they can physically carry. What I found interesting that unknown event caused such a stir even though nobody actually knew what was going to happen. A simple concept, but still creating a talking point.













For Henry Holland's latest collection he named it Mr Quiffy, as a play on words he transformed a traditional ice cream van. The van was designed to complement his signature style of the current collection. The van toured around selling House of Holland limited addition events. The idea of your customers being about to interact with the brand whilst on the move. The concept visual fits in with the collection.

The luxury brand Maison Martin Margiela prepared to open it's doors for the first time in London. The advertisement campaign concept was simply black and white sandwich boards and basic leaflets, on the city of London. Which read ' Now open Maison Martin Margiela 1-9 Bruton Place' I thought it was a very effective choice because it was such a simple idea.